Did Scientology ad cross line?

The Church of Scientology is also at fault for thinking the advertorial would survive The Atlantic readers' scrutiny, Ian Schafer says.

STORY HIGHLIGHTS

• The Atlantic published and pulled a sponsored Scientology "story"


• Ian Schafer: On several levels, the ad was a mistake


• He says the content was heavy-handed and comments were being moderated


• Schafer: Experimenting to raise revenue makes sense, but standards should be clear

Editor's note: Ian Schafer is the founder and CEO of a digital advertising agency, Deep Focus, and the alter ego of @invisibleobama. You can read his rants on his blog at ianschafer.com.

(CNN) -- "The Atlantic is America's leading destination for brave thinking and bold ideas that matter. The Atlantic engages its print, online, and live audiences with breakthrough insights into the worlds of politics, business, the arts, and culture. With exceptional talent deployed against the world's most important and intriguing topics, The Atlantic is the source of opinion, commentary, and analysis for America's most influential individuals who wish to be challenged, informed, and entertained." -- The Atlantic 2013 media kit for advertisers

On Monday, The Atlantic published -- and then pulled -- a story titled "David Miscavige Leads Scientology to Milestone Year." This "story" went on to feature the growth of Scientology in 2012.

Ian Schafer

Any regular reader of The Atlantic's content would immediately do a double-take upon seeing that kind of headline, much less the heavy-handed text below it, shamelessly plugging how well Scientology's "ecclesiastical leader" Miscavige has done in "leading a renaissance for the religion."

This "story" is one of several "advertorials" (a portmanteau of "advertising" and "editorials") that The Atlantic has published online, clearly designated as "Sponsor Content." In other words, "stories" like these aren't real stories. They are ads with a lot of words, which advertisers have paid publications to run on their behalf for decades. You may have seen them in magazines and newspapers as "special advertising sections."

The hope is that because you are already reading the publication, hey, maybe you'll read what the advertiser has to say, too -- instead of the "traditional" ad that they may have otherwise placed on the page that you probably won't remember, or worse, will ignore.

There's nothing wrong with this tactic, ethically, when clearly labeled as "sponsored" or "advertising." But many took umbrage with The Atlantic in this particular case; so many, that The Atlantic responded by pulling the story from its site -- which was the right thing to do -- and by apologizing.

At face value, The Atlantic did the right thing for its business model, which depends upon advertising sales. It sold what they call a "native" ad to a paying advertiser, clearly labeled it as such, without the intention of misleading readers into thinking this was a piece of journalism.

But it still failed on several levels.

The Atlantic defines its readers as "America's most influential individuals who wish to be challenged, informed, and entertained." By that very definition, it is selling "advertorials" to people who are the least likely to take them seriously, especially when heavy-handed. There is a fine line between advertorial and outright advertising copywriting, and this piece crossed it. The Church of Scientology is just as much at fault for thinking this piece would survive The Atlantic readers' intellectual scrutiny. But this isn't even the real issue.

Bad advertising is all around us. And readers' intellectual scrutiny would surely have let the advertorial piece slide without complaints (though snark would be inevitable), as they have in the past, or yes, even possibly ignored it. But here's where The Atlantic crossed another line -- it seemed clear it was moderating the comments beneath the advertorial.

As The Washington Post reported, The Atlantic marketing team was carefully pruning the comments, ensuring that they were predominantly positive, even though many readers were leaving negative comments. So while The Atlantic was publishing clearly labeled advertiser-written content, it was also un-publishing content created by its readers -- the very folks it exists to serve.

It's understandable that The Atlantic would inevitably touch a third rail with any "new" ad format. But what it calls "native advertising" is actually "advertorial." It's not new at all. Touching the third rail in this case is unacceptable.

So what should The Atlantic have done in this situation before it became a situation? For starters, it should have worked more closely with the Church of Scientology to help create a piece of content that wasn't so clearly written as an ad. If the Church of Scientology was not willing to compromise its advertising to be better content, then The Atlantic should not have accepted the advertising. But this is a quality-control issue.

The real failure here was that comments should never have been enabled beneath this sponsored content unless the advertiser was prepared to let them be there, regardless of sentiment.

It's not like Scientology has avoided controversy in the past. The sheer, obvious reason for this advertorial in the first place was to dispel beliefs that Scientology wasn't a recognized religion (hence "ecclesiastical").

Whether The Atlantic felt it was acting in its advertiser's best interest, or the advertiser specifically asked for this to happen, letting it happen at all was a huge mistake, and a betrayal of an implicit contract that should exist between a publication of The Atlantic's stature and its readership.

No matter how laughably "sales-y" a piece of sponsored content might be, the censoring of readership should be the true "third rail," never to be touched.

Going forward, The Atlantic (and any other publication that chooses to run sponsored content) should adopt and clearly communicate an explicit ethics statement regarding advertorials and their corresponding comments. This statement should guide the decisions it makes when working with advertisers, and serve as a filter for the sponsored content it chooses to publish, and what it recommends advertisers submit. It should also prevent readers from being silenced if given a platform at all.

As an advertising professional, I sincerely hope this doesn't spook The Atlantic or any other publication from experimenting with ways to make money. But as a reader, I hope it leads to better ads that reward me for paying attention, rather than muzzle my voice should I choose to interact with the content.

After all, what more could a publication or advertiser ask for than for content to be so interesting that someone actually would want to comment on (or better, share) it?

(Correction: An earlier version of this article incorrectly said native advertising accounts for 59% of the Atlantic's ad revenue. Digital advertising, of which native advertising is a part, accounts for 59% of The Atlantic's overall revenue, according to the company.)

Follow @CNNOpinion on Twitter.

Join us at Facebook/CNNOpinion.

The opinions expressed in this commentary are solely those of Ian Schafer.

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Trestman excited about 'marriage' with Cutler

Calling the relationship between the quarterback and his coach the “No. 1 marriage” in all of sports, Marc Trestman said Thursday he cannot wait to jump in and get to work with Jay Cutler.

While Trestman stopped short of calling Cutler a franchise quarterback, he spoke glowingly about the 29-year-old passer who will be going into his fifth season with the team while entering the final year of his contract.

Trestman’s relationship with Cutler dates to before the 2006 NFL draft when he tutored him during a visit in Raleigh, N.C.

“You know, I had a chance to meet with Jay 10 years ago in a hotel room in Raleigh,” Trestman recalled. “It was raining. We had no facility and no receivers. So we basically sat in a room for two days and stared at each other. It was a difficult environment to try to get the most out of somebody. But when I sat with him I found out he had some very core capabilities. He was tough, he was smart and he loved football.

“I had the opportunity to meet with him a couple of days ago. He's a different guy. He's in tune to where he is and where he wants to go. He understands where his strengths and his weakness are and he wants to go forward. I can't wait to get my hands on him and go to work with him. And I think he's ready. And we're going to try to put a system of football and put people around him that can help him be the player that he wants to be. And that's the exciting part and we'll get started today.”

During Trestman’s 17 seasons in the NFL with eight different clubs, he had a reputation as a quarterback guru and certainly that played a large factor in general manager Phil Emery’s decision to hire him.

“Every quarterback is special at the professional level in the National Football League,” Trestman said. “It is so hard playing the quarterback position, are you kidding me? It’s the most difficult position to play in all of sports. Quarterbacks have to have multiple levels of ability from a physical, mental, emotional. It all goes hand in hand. Then they have to be wired to handle the chaos of a pass rush, trajectory of the football, finding the open guy amidst all this chaos when people are trying to knock him down. These guys are tough guys, they are gym rats, they are wired differently.

“That’s why I’ve always been attracted to working with these guys because there is so much involved on a day-to-day, week-to-week, month-to-month, year-to-year basis that these guys have to go through. That’s why we really have to respect them. It is the toughest job in all of sports.

“The formula for success for a quarterback in the National Football League is too complicated to project, and we know that over the years when we think a guy is going to make it and then he doesn’t. The No. 1 marriage in all of sports is the marriage between his quarterback and his coach. That’s it. It starts there. Everything proceeds from there. There has to be a connection and an element of trust, professional trust that you have to have. We don’t have that yet, certainly, but there are indications we got started in the right place. He loves football and I love football.  We are going to have two passionate guys in the room trying to win games for the Chicago Bears, and that’s a pretty good start.”

bmbiggs@tribune.com

Twitter @BradBiggs

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Some foreign hostages said killed in Algeria assault

ALGIERS (Reuters) - Algeria said several hostages were killed on Thursday when its forces stormed a remote desert gas plant occupied by Islamist militants in retaliation for French intervention in Mali, and local sources said six foreigners were among the dead.

Amid reports of many more casualties in one of the biggest international hostage crises in decades, Western leaders expressed anger they had not been consulted before the operation and scrambled for word of their citizens. Some eight hours after the army assault began, Algerian state media said it was over.

Americans, Britons, Norwegians, French, Romanians and an Austrian, were among those taken, their countries said.

Algeria said its troops had been forced to act to free them due to the "diehard" attitude of their captors.

"When the terrorist group insisted on leaving the facility, taking the foreign hostages with them to neighboring states, the order was issued to special units to attack the position where the terrorists were entrenched," the government spokesman, Communication Minister, Mohamed Said told the state news agency.

The standoff began when gunmen calling themselves the Battalion of Blood stormed the natural gas facility early on Wednesday morning. They said they were holding 41 foreigners and demanded a halt to a French military operation against fellow al Qaeda-linked Islamist militants in neighboring Mali.

Said said the military operation, which Western officials were told had begun around noon (6:00 a.m. EST) on Thursday, resulted in "the liberation of a large number of hostages and the destruction of a large number of terrorists".

The raid increased fears jihadist militants could launch further attacks in Algeria, a vast desert country with large oil and gas reserves that is only just recovering from a protracted conflict with Islamist rebels during the 1990s which cost an estimated 200,000 lives.

A local source told Reuters six foreign hostages were killed along with eight captors when the Algerian military fired on a vehicle being used by the gunmen.

He said 40 Algerians and three foreigners were freed by the army as it continued its operation into Thursday evening. An Algerian security source said earlier that 25 foreign hostages had escaped.

Algeria's official APS news agency said about half the foreign hostages had been freed and about 600 Algerian workers at the site, under less tight guard, had managed to escape.

MILITANTS KNEW THEIR WAY AROUND

In a rare eyewitness account of Wednesday's raid, a local man who had escaped from the facility told Reuters the militants appeared to have good inside knowledge of the layout of the complex and used the language of radical Islam.

"The terrorists told us at the very start that they would not hurt Muslims but were only interested in the Christians and infidels," Abdelkader, 53, said by telephone from his home in the nearby town of In Amenas. "We will kill them, they said."

Mauritanian agency ANI and Qatar-based Al Jazeera said that 34 of the captives and 15 of their captors had been killed when government forces fired from helicopters at a vehicle.

Those death tolls, far higher than confirmed by the local source, would contradict the reports that large numbers of foreigners escaped alive. On Thursday evening, ANI said it had lost its previously regular contact with the kidnappers.

Britain and Norway, whose oil firms BP and Statoil run the plant jointly with the Algerian state oil company, said they had been informed by the Algerian authorities that a military operation was under way.

British Prime Minister David Cameron said people should prepare for bad news about the hostages. He earlier called his Algerian counterpart to express his concern at what he called a "very grave and serious" situation, Cameron's spokesman said.

"The Algerians are aware that we would have preferred to have been consulted in advance," the spokesman added.

Norwegian Prime Minister Jens Stoltenberg said he had been told by his Algerian counterpart the action had started at around noon. He said they had tried to find a solution through the night, but that it had not worked.

"The Algerian prime minister said they felt they had no choice but to go in now," he said.

RAISING THE STAKES

The incident dramatically raises the stakes in the French military campaign in neighboring Mali, where hundreds of French paratroopers and marines are launching a ground offensive against Islamist rebels after air strikes began last week.

"What is happening in Algeria justifies all the more the decision I made in the name of France to intervene in Mali in line with the U.N. charter," French President Francois Hollande said, adding that things seemed to have taken a "dramatic" turn and he was still seeking details.

He said earlier that an unspecified number of French nationals were among the hostages. A French national was also among the hostage takers, a local source told Reuters. A large number of people from the former French colony live in France.

Algerian Interior Minister Daho Ould Kablia said the kidnappers were led by Mokhtar Belmokhtar, a veteran Islamist guerrilla who fought in Afghanistan and set up his own group in the Sahara after falling out with other local al Qaeda leaders.

A holy warrior-cum-smuggler dubbed "The Uncatchable" by French intelligence and "Mister Marlboro" by some locals for his illicit cigarette-running business, Belmokhtar's links to those who seized towns across northern Mali last year are unclear.

A local source told Reuters the hostage takers had blown up a petrol filling station at the plant.

NUMBERS UNCONFIRMED

The precise number and nationalities of foreign hostages could not be confirmed, with some countries reluctant to release information that could be useful to the captors.

Britain said one of its citizens was killed in the initial storming on Wednesday and "a number" of others were held.

The militants had said seven Americans were among their hostages. The White House said it believed Americans were among those held but U.S. officials could not confirm the number. "This is an ongoing situation and we are seeking clarity," White House spokesman Jay Carney told reporters, expressing concern about the reported loss of lives.

Statoil said it had no word on nine of its Norwegian staff who had been held but that three Algerian employees were now free. BP said some of its staff were held but would not say how many or their nationalities.

Japanese media said five workers from Japanese engineering firm JGC Corp. were held, a number the company did not confirm. Vienna said one hostage was Austrian, Dublin said one Irish hostage had been freed and Bucharest said an unspecified number of those held were Romanian.

BP, Statoil and Spanish oil company Cepsa all said they had begun to evacuate personnel from elsewhere in Algeria, an OPEC member.

Hollande has received public backing from Western and African allies who fear that al Qaeda, flush with men and arms from the defeated forces of Libya's Muammar Gaddafi, is building a desert haven in Mali, a poor country helpless to combat fighters who seized its northern oasis towns last year.

However, there is also some concern in Washington and other capitals that the French action in Mali could provoke a backlash worse than the initial threat by militants in the remote Sahara.

The militants, communicating through established contacts with media in neighboring Mauritania, said on Wednesday they had dozens of men armed with mortars and anti-aircraft missiles in the compound and had rigged it with explosives.

They condemned Algeria's secularist government for letting French warplanes fly over its territory to Mali and shutting its border to Malian refugees.

The attack in Algeria did not stop France from pressing on with its campaign in Mali. It said on Thursday it now had 1,400 troops on the ground in Mali, and combat was under way against the rebels that it first began targeting from the air last week.

The French action last week came as a surprise but received widespread international support in public. Neighboring African countries planning to provide ground troops for a U.N. force by September have said they will move faster to deploy them.

Nigeria, the strongest regional power, sent 162 soldiers on Thursday, the first of an anticipated 906.

A day after launching the campaign in Mali, Hollande also ordered a failed rescue in Somalia on Saturday to free a French hostage held by al Qaeda-linked al Shabaab militants since 2009. Al Shabaab said on Thursday it had executed hostage Denis Allex. France said it believed he died in the rescue.

(Additional reporting by Ali Abdelatti in Cairo, Gwladys Fouche in Oslo, Mohammed Abbas in London and Padraic Halpin in Writing by Peter Graff, Giles Elgood and Philippa Fletcher; Editing by Alastair Macdonald)

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S&P 500 ends flat as bank profits temper growth concerns

NEW YORK (Reuters) - The S&P 500 ended nearly flat on Wednesday as solid earnings from two major banks and a bounceback in Apple shares offset concerns about a lower forecast for global growth in 2013.

Shares of Goldman Sachs hit their highest since May 2011 as earnings nearly tripled on increased revenue from dealmaking and lower compensation expenses. JPMorgan Chase said fourth-quarter net income jumped 53 percent and earnings for 2012 set a record.

JPMorgan shares rose 1 percent to $46.82, while Goldman climbed 4.1 percent to $141.09.

They were among the first big banks to report results and helped to lift estimates for S&P 500 corporate earnings slightly, to a 2.2 percent gain, Thomson Reuters data showed.

"Pretty solid numbers from both JPMorgan and Goldman Sachs are putting a lot of momentum behind the financials, with a lot more names to report this week. But I think that's helping to put a better bid to the market overall," said Michael James, senior trader at Wedbush Morgan in Los Angeles.

Apple rebounded after three days of losses, helping the Nasdaq outperform the S&P 500 and Dow. Apple rose 4.2 percent to $506.09. It closed below $500 on Tuesday for the first time since February.

"There could not have been more negativity around Apple going into today. So was it due for an oversold bounce on a trading basis? Absolutely," James said.

A slow economic recovery in developed nations is holding back the global economy, the World Bank said on Tuesday, as it sharply scaled back its forecast for world growth in 2013 to 2.4 percent from an earlier forecast of 3.0 percent.

The Dow Jones industrial average <.dji> was down 23.66 points, or 0.17 percent, at 13,511.23. The Standard & Poor's 500 Index <.spx> was up 0.29 points, or 0.02 percent, at 1,472.63. The Nasdaq Composite Index <.ixic> was up 6.77 points, or 0.22 percent, at 3,117.54.

The biggest drag on the Dow was Boeing , whose shares fell 3.4 percent to $74.34 on concerns about its new Dreamliner passenger jets. Japan's two leading airlines grounded their fleets of 787s after an emergency landing, adding to safety concerns triggered by a series of recent incidents.

After the bell, shares of eBay were trading up 0.7 at $53.28, reversing an initial decline following the release of its results. Also after the close, shares of CBS rose 8.3 percent to $41.10 after it said it will convert its Outdoor Americas division into a real estate investment trust. [ID:nL4N0AL98X]

Earlier in the day, U.S. economic data showed consumer prices were flat in December, pointing to muted inflation pressures that should give the Federal Reserve room to prop up the economy by staying on its ultra-easy monetary policy path.

Other data showed U.S. homebuilder confidence in the market for single family homes held steady near seven year highs in January, suggesting the outlook for the housing market remained upbeat.

Volume was roughly 5.6 billion shares traded on the New York Stock Exchange, the Nasdaq and the NYSE MKT, compared with the 2012 average daily closing volume of about 6.45 billion.

Decliners outpaced advancers on the NYSE by nearly 8 to 7 and on the Nasdaq by almost 7 to 5.

(Additional reporting by Chuck Mikolajczak; Editing by Nick Zieminski and Kenneth Barry)

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Hawaiian Lava Lake Hits New Record High

The orange glow atop Hawaii’s Mount Kilauea was a little stronger yesterday (Jan. 15) than it has been in recent weeks. The volcano’s lava lake lapped over the inner ledge of its vent, reaching a new high and bring molten rock closer than ever to the floor of Halema’uma’u crater.

The level was about 80 feet (25 meters) below the crater floor, the highest level reached since the summit vent blasted open in March 2008, the U.S. Geological Survey reports. The lava lake last surged on Oct. 23, 2012, when the high mark was measured at 100 feet (31 m) below the crater floor.

Since fresh lava appeared atop Kilauea in 2008, the lake level has varied from near the crater to out of sight, more than 650 feet (200 m) beneath the crater floor. The lake sits in a vent, which is actually a pipe-like crater within the smaller crater called Halema’uma’u. And Halema’uma’u is also a crater within a crater — the giant Kilauea caldera, the bowl left behind when the volcano blew its top about 1500 A.D.

The USGS also reports that activity is up at Pu’u ‘O’o crater, 12 miles (19 kilometers) from the summit in the volcano’s East Rift Zone. The crater was awash with lava flows in recent days, and lava overflowed from its northeast lava lake and north spatter cone, the USGS said in a statement. At the coast, oozing flows continues to slowly drop into the ocean.

This month marks the 30th anniversary of the eruption at Kilauea’s East Rift Zone. The volcano’s longest continuous rift zone eruption since the 15th century, the massive upwelling has created more than 500 acres of new land.

Reach Becky Oskin at [email protected]. Follow her on Twitter @beckyoskin. Follow OurAmazingPlanet on Twitter @OAPlanet. We’re also on Facebook and Google+.

Copyright 2013 OurAmazingPlanet, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.
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Eagles get their man, hire Oregon's Chip Kelly

PHILADELPHIA (AP) — In the end, Chip Kelly chose the NFL, giving the Eagles their guy.

Philadelphia hired Kelly on Wednesday, just 10 days after he decided to stay at Oregon. The 49-year-old Kelly, known as an offensive innovator, becomes the 21st coach in team history and replaces Andy Reid, who was fired on Dec. 31 after a 4-12 season.

He'll be introduced at a news conference Thursday at 1:30 p.m. at the Eagles' practice facility.

Kelly, who was 46-7 in four years at Oregon, interviewed with the Eagles, Cleveland Browns and Buffalo Bills in a two-day span after leading the fast-flying No. 2 Ducks to a victory over Kansas State in the Fiesta Bowl on Jan. 3.

The Eagles are known to have interviewed 11 candidates, including two meetings with Seahawks defensive coordinator Gus Bradley. All along, Kelly was thought to be Philadelphia's first choice in a long, exhaustive process that took many twists.

"Chip Kelly will be an outstanding head coach for the Eagles," owner Jeffrey Lurie said in a statement. "He has a brilliant football mind. He motivates his team with his actions as well as his words. He will be a great leader for us and will bring a fresh energetic approach to our team."

On the day he fired Reid, Lurie appeared to be describing Kelly when he said he wanted to find a "real smart, forward-thinking coach" who is "strategic, a strong leader, very comfortable in his own skin."

The enigmatic Kelly reportedly was close to signing with the Browns after a long interview on Jan. 4. He met with the Eagles for nine hours the next day, setting up a soap-opera scenario in which the Eagles were competing with Browns CEO Joe Banner, their former president and longtime friend of Lurie who left the organization after a falling out.

But that roller coaster ended when Kelly opted to remain — temporarily — in Eugene, Ore. At the time, it was the second straight year Kelly had entertained overtures from NFL teams only to reject them. He turned down Tampa Bay's job deep into negotiations last season.

The Eagles interviewed two other high-profile college coaches — Penn State's Bill O'Brien and Notre Dame's Brian Kelly. Both of them elected to stay with their schools and Philadelphia issued a statement saying it would continue its search as planned.

"There is no question we spent a considerable amount of time and effort looking at who we thought were the best collegiate candidates. We did so knowing that there was a remote chance that these coaches would leave their current posts," the team stated on Saturday. "We understood that going into the process, but we wanted to leave no stone unturned while trying to find the best coach. We have no regrets about the effort we made in that direction."

Bradley was considered by many to be the leading contender, though former Cardinals coach Ken Whisenhunt and former Ravens coach Brian Billick were in the mix.

That all changed when Kelly had a change of heart.

The visor-wearing Kelly built Oregon into a national powerhouse. The Ducks went to four straight BCS bowl games — including a bid for the national championship against Auburn two seasons ago — and have won three Pac-12 championships.

Kelly originally went to Oregon in 2007 as offensive coordinator under Mike Bellotti. Before that, he was offensive coordinator at New Hampshire, where he started devising the innovative hurry-up offense the Ducks are known for now.

Oregon finished last season 12-1. The team was ranked No. 1 and appeared headed for another shot at the national championship until a 17-14 overtime loss to Stanford on Nov. 17.

It's unknown whether the possibility of NCAA sanctions based on Oregon's use of recruiting services factored into Kelly's reversal. Kelly indicated in Arizona that he isn't running from anything.

"We've cooperated fully with them," he said. "If they want to talk to us again, we'll continue to cooperate fully. I feel confident in the situation."

Following the bowl, Kelly said he wanted to get the interview process over "quickly." Turns out, it was anything but.

"It's more a fact-finding mission, finding out if it fits or doesn't fit," Kelly said after the Ducks defeated the Wildcats, 35-17. "I've been in one interview in my life for the National Football League, and that was a year ago. I don't really have any preconceived notions about it. I think that's what this deal is all about for me. It's not going to affect us in terms of we're not on the road (recruiting). I'll get an opportunity if people do call, see where they are.

"I want to get it wrapped up quickly and figure out where I'm going to be."

Kelly, who never said if he was leaning one way or another following the bowl, doesn't have any pro coaching experience, but aspects of his up-tempo offense are already being used by some NFL teams, including New England and Washington.

"I said I'll always listen, and that's what I'll do," he said at the time. "I know that people want to talk to me because of our players. The success of our football program has always been about our guys. It's an honor for someone to say they'd want to talk to me about maybe moving on to go coach in the National Football League. But it's because of what those guys do. I'll listen, and we'll see."

The Eagles fired Reid after two forgettable years. A late flurry brought the team to an 8-8 finish last season, but this season, Philadelphia endured an eight-game losing streak, and dropped 11 of its final 12 games. A 3-1 start soon washed away, and Reid's 14-year tenure ended not long after. Within a week, Reid was Kansas City's new coach.

Still, Kelly has tough shoes to fill. Reid won more game than any coach in franchise history and led the Eagles to nine playoff appearances, six division titles, five conference championship games and a loss to New England in the Super Bowl following the 2004 season.

Kelly and the Eagles, who have won just 12 games the last two seasons, after winning the NFC East in 2010, have the No. 4 overall pick in the draft as well as some talented players on offense who could fit his up-tempo scheme. Running back LeSean McCoy and wide receivers DeSean Jackson and Jeremy Maclin seem like an ideal match. Quarterback Nick Foles, however, isn't.

"I've never run the zone read," Foles said after the season. "I'm more of a dropback guy. I've been under center. I've been in the gun. If I can adapt, I want to. But I'm not a zone-read quarterback. Some people are gifted with different things. That's just not one of my skill sets. I can work on the speed in the offseason and get better with that. But I've always been a dropback guy in the pocket. I've been able to make plays on my feet throwing the ball or running for a first down."

On the other hand, Michael Vick could be perfect. But it's unlikely the Eagles would want to pay the $16 million they'd have to shell out for an injury-prone quarterback, who will be 33 next season.

Kelly had high praise for Foles after Oregon beat Arizona 56-31 in September 2011.

"I'll tell you what; I'm glad Nick Foles is graduating," Kelly said at that time. "I catch myself watching him in awe sometimes. Nick is a hell of a football player. That kid's a warrior. He's as good as anyone in the country."

Others interviewed by Lurie, general Howie Roseman and president Don Smolenski were former Bears coach Lovie Smith, Atlanta assistants Mike Nolan and Keith Armstrong, former Broncos offensive coordinator Mike McCoy and Bengals offensive coordinator Jay Gruden.

The first Eagles to react to Kelly's hiring on Twitter were defensive players.

Defensive end Brandon Graham wrote: "Happy to have Chip Kelly!! Now it's time to get to work!"

Safety Kurt Coleman wrote: "Welcome Chip Kelly to the Eagles family. Can't wait to see what he brings to the team in 2013!"

Oregon's players gave Kelly a Gatorade bath at the end of his last game, and some seemed resigned to their coach moving on.

"We're all behind him. He's an unbelievable coach," quarterback Marcus Mariota said. "He's not only a coach, but he's someone that you can look to and learn a lot of life lessons from. Whatever happens, happens.

"We'll see where it takes us."

Kelly took the road to Philadelphia and the NFL.

___

Follow Rob Maaddi on Twitter: https://twitter.com/RobMaaddi

___

Online: http://pro32.ap.org/poll and http://twitter.com/AP_NFL

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Gruesome toll of cluster bombs in Syria

STORY HIGHLIGHTS

• Human Rights Watch says cluster bombs were used on Syrian town of Latamneh


• Cluster bombs release dozens of smaller bombs, which can maim or kill long after impact


• Syrian regime has previously denied cluster bombs on civilians

Editor's note: Mary Wareham is the Arms Division's Advocacy Director for Human Rights Watch and chief editor of 'Cluster Munition Monitor 2012.'

(CNN) -- It was cloudy the afternoon of January 3 when residents say the cluster bombs fell on the Syrian town of Latamneh.

Three rockets containing the cluster munitions fell in nearby fields, apparently doing no harm, but a fourth landed on the street between residential buildings. Its impact was devastating.

One man was driving down the street when submunitions from the rockets exploded, killing him instantly, residents said. Fifteen civilians walking down the street or in their homes were wounded, including women and children, according to two residents and video evidence. Residents said that an hour after the attack, a submunition that had failed to detonate on impact killed a man who tried to remove it from his yard. It exploded in his hands.

Mary Wareham

Since mid-2012, Human Rights Watch and others have reported several times on civilian casualties caused by Syrian use of air-dropped cluster bombs, but Latamneh and other recent attacks are the first known instances of Syrian use of ground-based cluster munitions. The rockets were apparently launched from the vicinity of nearby Hama airport, which is under government control.

Evidence we have seen suggests that Syrian government forces delivered the 122mm cluster munition rockets containing submunitions using a BM-21 Grad multi-barrel rocket launcher, a truck-mounted system capable of firing 40 rockets nearly simultaneously with a range of 4 to 40 kilometers (2.5 to 25 miles). Grad rocket launchers are notorious for their inability to be accurately targeted due to their lack of a guidance system. This exacerbates the danger from the wide-area effect of the submunitions the rockets contain.

More: Syrian regime denies use of cluster bombs

Many countries, including Lebanon and Cambodia, have experienced civilian casualties from similar types of submunitions, both at the time of attack and from submunitions that didn't explode on initial impact. Each submunition is the size of a D-cell battery with a distinctive white ribbon, and the design of their fuze system makes each one very sensitive and liable to detonate if disturbed.

After years of civilian harm caused by cluster munitions, Israel's massive use of the weapons in southern Lebanon in 2006 helped propel governments into action. Working with civil society groups such as Human Rights Watch and international organizations, a broad-based coalition of like-minded governments sought to do something to reduce the unacceptable harm caused by cluster munitions.

The resulting Convention on Cluster Munitions, adopted May 30, 2008, comprehensively prohibits cluster munitions and requires their clearance and assistance to victims. A total of 111 nations, including many former users, producers, and stockpilers of the weapon, as well as countries contaminated by cluster munition remnants, have embraced the ban convention.

Yet there has been limited interest in the Middle East and North Africa regions, where just three countries—Iraq, Lebanon, and Tunisia—are onboard the treaty banning cluster bombs. Some nations, such as Jordan, say they need more time to study the convention's provisions, while others including Egypt, Iran, and Israel have produced, imported, exported, and stockpiled cluster munitions.

The 122mm cluster munition rockets used by Syria bear the markings of the Egyptian state-owned Arab Organization for Industrialization and an Egyptian company called Sakr Factory for Development Industries. Syria could have bought these cluster munitions from Egypt, received them through military cooperation, or acquired them another way. With no transparency, it is impossible to say how or when they were made or transferred, though it is likely Syria acquired them long ago.

Syria's relentless use of cluster munitions, including in populated areas, is yet another sign of its blatant disregard for international law and the protection of its own civilians. Syria's use of cluster munitions runs counter to the new international standard being created by the Convention on Cluster Munitions, rejecting any use of the weapons.

The preventive impact of the convention and the standard it is establishing can already be seen as countries that have joined the ban rapidly destroy their stockpiles of cluster munitions.

In Syria, every time the government has used cluster munitions and other explosive weapons, a lethal legacy of unexploded ordnance is created. Given the terrible humanitarian impact, all governments, regardless of their position on joining the ban convention, should press Syria to stop using cluster munitions.

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Obama unveils biggest gun-control push in decades

At the White House earlier today President Obama unveiled a set of gun control measures intended to prevent and reduce violence in the wake of the massacre at Sandy Hook Elementary School in Newtown, CT. (Posted: January 16, 2013).

WASHINGTON—

President Barack Obama proposed a new assault weapons ban and mandatory background checks for all gun buyers on Wednesday as he tried to channel national outrage over the Newtown school massacre into the biggest U.S. gun-control push in decades.

Rolling out a wide-ranging plan for executive and legislative action to curb gun violence, Obama set up a fierce clash with the powerful U.S. gun lobby and its supporters in Congress, who will resist what they see as an encroachment on constitutionally protected gun rights.

Obama presented his agenda at a White House event in front of an audience that included relatives of some of the 20 first-graders who were killed along with six adults by a gunman on December 14 at Sandy Hook Elementary School in Newtown, Connecticut.

"We can't put this off any longer," Obama said, vowing to use "whatever weight this office holds" to make his proposals reality. "Congress must act soon."

Until now, Obama had done little to rein in America's gun culture during his first four years in office. But just days before his second inauguration, he appears determined to champion gun control in his next term with a concerted drive for tighter laws and other steps aimed at preventing new tragedies like the one at Newtown.

The proposals stem from a month-long review led by Vice President Joe Biden, who on orders from Obama met with advocates on both sides, including representatives from the weapons and entertainment industries.

Obama's plan calls on Congress to renew a prohibition on assault weapons sales that expired in 2004, a requirement for criminal background checks on all gun purchases, including closing a loophole for gun show sales, and a new federal gun trafficking law - long sought by big-city mayors to keep out-of-state guns off their streets.

He also announced 23 steps he intends to take immediately without congressional approval. These include improvements in the existing system for background checks, lifting the ban on federal research into gun violence, putting more counselors and "resource officers" in schools and better access to mental health services.

ASSAULT WEAPONS BATTLE

The most politically contentious piece of the package is Obama's call for a renewed ban on military-style assault weapons, a move that Republicans who control the House of Representatives are expected to oppose.

The Newtown gunman, 20-year-old Adam Lanza, used a Bushmaster AR-15 type assault rifle to shoot his victims, many of them 6- and 7-year-olds, before killing himself.

Underscoring the tough political fight ahead, the National Rifle Association, launched a scathing advertising campaign against Obama's gun control effort and deployed its representatives in force on Capitol Hill.

The NRA, which says it has about 4 million members, took aim at Obama in a stinging TV and Internet spot, accusing him of being "just another elitist hypocrite" for accepting Secret Service protection for his two daughters but turning down the lobby group's proposal to put armed guards in all schools.

As he announced the new gun measures, Obama was flanked on the stage by children from around the country chosen from among those who sent letters to him about gun violence and school safety.

"We should learn from what happened at Sandy Hook. I feel really bad," a boy wrote in a portion that Obama read from the podium.

With gun ownership rights enshrined in the U.S. Constitution, gun restrictions have long been a divisive - and risky - issue in American politics.

But polls show that public sentiment shifted in favor of increased gun-control measures after the Newtown shooting, and Obama hopes to take advantage while there is a mood for action in Washington.

However, the White House is mindful that the clock is ticking. The usual pattern after U.S. shooting tragedies is that memories of the events soon fade, making it hard to sustain a push for gun policy changes.

Obama acknowledged the political challenges but made clear that he is prepared to take on the NRA, despite its widespread support among Republicans and significant backing among Democrats.

He warned that opponents of his effort would try to "gin up fear" and urged lawmakers to think more about the safety of schoolchildren than trying to "get an 'A' grade from the gun lobby that supports their campaign."

Obama's plan appears to tread cautiously on the question of whether violent movies and video games contribute to the gun violence, which would open up issues of freedom of expression.

A senior administration official said, however, that Obama would be asking for $10 million for the U.S. Centers for Disease Control and Prevention to study the root causes of gun violence, including any relationship to video games and media images.

Seeking to jump-start his plan, Obama also nominated Todd Jones to head the Bureau of Alcohol, Tobacco and Firearms, quietly abandoning Andrew Traver, whose nomination for the job has long been stalled. Jones is currently the acting director of the law enforcement agency.

(Additional reporting by Jeff Mason, Steve Holland, Roberta Rampton, Thomas Ferraro; Editing by Alistair Bell and Paul Simao)

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Dozens held after Islamists attack Algerian gas field

ALGIERS (Reuters) - Islamist militants attacked a gas field in Algeria on Wednesday, claiming to have kidnapped up to 41 foreigners including seven Americans in a dawn raid in retaliation for France's intervention in Mali, according to regional media reports.

The raiders were also reported to have killed three people, including a Briton and a French national.

An al Qaeda affiliated group said the raid had been carried out because of Algeria's decision to allow France to use its air space for attacks against Islamists in Mali, where French forces have been in action against al Qaeda-linked militants since last week.

The attack in southern Algeria also raised fears that the French action in Mali could prompt further Islamist revenge attacks on Western targets in Africa, where al Qaeda in the Islamic Maghreb (AQIM) operates across borders in the Sahara desert, and in Europe.

AQIM said it had carried out Wednesday's raid on the In Amenas gas facility in OPEC member Algeria, Mauritania's ANI news agency reported.

The Algerian interior ministry said: "A terrorist group, heavily armed and using three vehicles, launched an attack this Wednesday at 5 a.m. against a Sonatrach base in Tigantourine, near In Amenas, about 100 km (60 miles) from the Algerian and Libyan border."

"The Algerian authorities will not respond to the demands of the terrorists and will not negotiate," Interior Minister Daho Ould Kablia was quoted as saying by official news agency APS.

The gas field is operated by a joint venture including BP, Norwegian oil firm Statoil and Algerian state company Sonatrach.

ARMED MEN

BP said armed men were still occupying facilities at the gas field, which produces 9 billion cubic meters of gas a year(160,000 barrels of oil equivalent per day), more than a tenth of the country's overall gas output, and 60,000 barrels a day of condensate.

"The site was attacked and occupied by a group of unidentified armed people at about 0500 UK time. Contact with the site is extremely difficult, but we understand that armed individuals are still occupying the In Amenas operations site," it said.

A spokesman for BP said it usually had fewer than 20 people working at the site but would not be drawn on whether there were any talks with the hostage takers. He said: "Obviously we are doing everything we can to make sure our people are okay."

APS said a Briton and an Algerian security guard had been killed and seven people were injured. A French national was also killed in the attack, a local source said.

Also among those reported kidnapped by various sources were five Japanese nationals working for the Japanese engineering firm JGC Corp, a French national, an Austrian, an Irishman, and a number of Britons.

The U.S. State Department said it believed some U.S. citizens were also among the hostages, while Norwegian Prime Minister Jens Stoltenberg said 13 employees of Statoil, a minority shareholder in the gas venture, were being held.

A member of an Islamist group styling itself the "Blood Battalion" was quoted by Mauritanian media as saying that five of the hostages were being held at the gas facility and 36 were in a housing area. APS said the Islamist raiders had freed Algerians working at the gas facility, though Regis Arnoux, head of French company CIS Catering, told JDD weekly newspaper that 150 Algerian employees of his company were being held at the site.

"The operation was in response to the blatant interference by Algeria and the opening of its air space to French aircraft to bomb northern Mali," the Islamist spokesman told Mauritania's ANI news agency.

ANI, which has regular direct contact with Islamists, said that fighters under the command of Mokhtar Belmokhtar were holding the foreigners.

Interior Minister Kablia also told APS that Belmokhtar was leading the group of about 20 individuals, whom he said were not from Mali, Libya or "any other neighboring state".

Belmokhtar, dubbed by French intelligence as "the uncatchable", for years commanded al Qaeda fighters in the Sahara before setting up his own armed Islamist group late last year after an apparent fallout with other militant leaders.

The Algerian army was in the area of the gas facility, according to French and Algerian sources.

ANI reported that the Islamists said they were surrounded by Algerian forces and warned that any attempt to free the hostages would lead to a "tragic end". One of the hostage takers told ANI that the perimeter of the site had been mined.

SECURITY IMPLICATIONS

The attack was the first time in years that Islamist militants are known to have launched an attack on an Algerian energy facility.

The attack could have implications for security across the whole of Algeria's energy sector, which supplies about a quarter of Europe's natural gas imports and exports millions of barrels of crude oil each year.

Such an attack would require a large and heavily armed insurgent force with a degree of freedom to move around, all elements that al Qaeda has not previously had.

However, the conflict in neighboring Libya in 2011 changed the balance of force. Security experts say al Qaeda was able to obtain arms, including heavy weapons, from the looted arsenals of former leader Muammar Gaddafi.

The five Japanese work for the engineering firm JGC Corporation, Jiji news agency reported, quoting company officials. JGC has a deal with Sonatrach-BP-Statoil Association for work in gas production at In Amenas.

A reporter for Japan's NHK television managed to call a JGC worker in Algeria.

The worker said he got a phone call from a colleague at the gas field. "It was around 6 a.m. this morning. He said that he had been hearing gunshots for about 20 minutes. I wasn't able to get through to him since."

French troops launched their first ground operation against Islamist rebels in Mali on Wednesday in an action to dislodge from a strategic town al Qaeda-linked fighters who have resisted six days of air strikes.

(Additional reporting by Catherine Bremer and John Irish in Paris, Laurent Prieur in Nouakchott, Andrew Osborn in London, Balazs Koranyi in Oslo, Antoni Slodkowski in Tokyo, Raissa Kasolowsky in Abu Dhabi and Christian Lowe in Warsaw; Editing by Giles Elgood and Will Waterman)

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Dow, S&P 500 inch up with retailers but Apple drags again

NEW YORK (Reuters) - The Dow and S&P 500 edged higher on Tuesday after stronger-than-expected retail data, though tech heavyweight Apple dragged on the market for a third day.

Apple was the biggest weight on both the S&P 500 and Nasdaq 100 <.ndx> after reports on Monday of cuts to orders for iPhone parts. Shares declined 3.2 percent to $485.92 and closed below $500 for the first time since February.

Retail stocks advanced after a government report showing retail sales rose more than expected in December was seen as a favorable sign for fourth-quarter growth. A separate report showed manufacturing activity in New York state contracted for the sixth month in a row in January.

"A little better-than-expected news on retail sales once again reinforces that the consumer remains alive and reasonably well," said Mark Luschini, chief investment strategist at Janney Montgomery Scott in Philadelphia, which manages about $54 billion in assets.

Among retailers, American Eagle Outfitters Inc gained 4.8 percent to $20.58 and Gap Inc rose 3.4 percent to $32.46. The Morgan Stanley retail index <.mvr> advanced 1.5 percent.

Express Inc surged 23.8 percent to $17.40 after the apparel retailer raised its fourth-quarter and full year 2012 outlook.

The Dow Jones industrial average <.dji> was up 27.57 points, or 0.20 percent, at 13,534.89. The Standard & Poor's 500 Index <.spx> was up 1.66 points, or 0.11 percent, at 1,472.34. The Nasdaq Composite Index <.ixic> was down 6.72 points, or 0.22 percent, at 3,110.78.

Apple's stock has lost about 7 percent in the last three sessions and is down 8.7 percent since the start of the year.

"It's tough to discern exactly what's putting the pressure on it. But at the end of the day, its influence, considering it's still 3 1/2 to 4 percent of the S&P 500 index, is being felt," Luschini said.

"I attribute (it) to just some of the bloom coming off of the rose. They haven't necessarily done anything wrong, as much as others have caught up."

Also keeping investors on edge is the looming debt ceiling debate. On Monday, President Barack Obama rejected any negotiations with Republicans over raising the U.S. debt ceiling. The United States could default on its debt if Congress does not increase the borrowing limit.

Resolving the debt ceiling is more a question of how than if. Investors don't expect a U.S. default, but they are also wary of another eleventh-hour agreement like the one in August 2011.

An expected lackluster earnings season, too, kept investors from taking aggressive bets. Analyst estimates for the quarter have fallen sharply since October. S&P 500 earnings growth is now seen up just 1.8 percent from a year ago, Thomson Reuters data showed.

Homebuilder Lennar reported a sharp rise in quarterly profit, but the stock declined 0.8 percent to $40.68 on worries that growth in orders was slowing.

Dell Inc shares added to Monday's gains, ending up 7.2 percent to $13.17 after sources said talks to take the computer maker private are in an advanced stage.

On the down side, shares of Facebook dropped 2.7 percent to $30.10. The company unveiled a "graph search" feature that CEO Mark Zuckerberg said would help its billion-plus users sort through content within the social network and its content feeds.

Volume was roughly 5.8 billion shares traded on the New York Stock Exchange, the Nasdaq and the NYSE MKT, compared with the 2012 average daily closing volume of about 6.45 billion.

Advancers outpaced decliners on the NYSE by about 17 to 12 and on the Nasdaq by about 13 to 11.

(Additional reporting by Chuck Mikolajczak; Editing by Kenneth Barry and Nick Zieminski)

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